Content marketing

Content marketing is one of the most crucial part of any successful business.

If done right, it can create awareness about your product, generate potential leads and sales.

How to do it right?

Categories content based on different stages of user journey, from getting to know about your product to purchasing it.

Usually most content marketing efforts funneled with ToFu, MoFu and BoFu concept.

And there is more than a content funnel:

Marketing projects

Marketing projects can be a game changer for SaaS businesses, especially when your website already has established niche relevancy.

It can bring hundreds of thousands of business-relevant organic traffic and sales as a result.

Projects such as:

For example, product flow optimization:

The strategy here is to create tons of landing pages, each targeted to rank for unique keywords.

SEO

SEO (search engine optimization) is like the two sides of a coin. If executed correctly, it can ensure steady traffic and growth.

However, if done incorrectly, it can irreversibly harm website rankings and brand reputation.

On one side of this coin lies ‘White Hat SEO,’ while on the other side, ‘Black Hat SEO.’

White Hat SEO strategies can significantly improve organic traffic, but they’re time-consuming, and most businesses can’t afford to wait.

Often to rank for competitive keywords, you have to use Black Hat tactics like link generation (PBNs, link buying and exchange, keyword stuffing and so on).

SEO for me is to strike the right balance between White Hat and Black Hat strategies to achieve maximum results without compromising quality or user experience.